Product Focus: Performance Display
What is it?
The Performance Network (TPN) is a “true performance” network (CPC/CPA) providing access to a diverse network of quality Australian websites. The response rates are maximised by presenting the right ad to the right user at the right time using the latest ad targeting and optimisation technology, enhanced by unique user data analysis. TPN offers a range of campaigns types and can accommodate a range of rates.
How It Works
Types of Campaigns
Utilising advanced targeting options, they are delivered as fast as possible against a specific target audience
and take precedence over all campaign types.
Creative is primarily brand focused and call to action is less obvious. Click Through Rates (CTR) are lower than
normal direct response performance campaign (<0.05%). They are delivered evenly over the campaign period.
High Priority (HP)
Used when a defined budget needs to be spread over a defined campaign period. These are often used to
promote a wider campaign or specific promotion. Take priority after Targeted & Branding as inventory
forecasting is used to ensure they are delivered within the campaign period.
Low Priority (LP)
Can be placed at any rate and compete with each other in an eCPM based auction and determines which campaign gets the majority of available spare inventory each hour. Effective Cost Per Thousand Ad Impressions (eCPM) is affected by the Cost per Click (CPC) or Cost per Acquisition (CPA) rate paid and the Click Through Rate (CTR) or Conversion Rate (CR). Delivery of these campaigns cannot be guaranteed.
Get in touch with the 3di team for more info about Performance Display and pricing options.
3dinteractive exclusively represent The Performance Network (TPN) in Australia and New Zealand