A major AU telecommunications provider tasked 3Di to come up with an effective email marketing strategy that would provide conversions at an acceptable CPA whilst also testing a number of different incentivisation tactics.
Emails were segmented into four profiles, each consisting of the same number of recipients. The same base creative message was loaded to each profile with a separate incentive applied to each:
- No Incentive
- An incentive offering “a” chance to win
- An incentive offering 10 chances to win
- An incentive to offering 100 chances to win
- CPA target achieved.
- Incentivised clicks provided 30% more conversions that non incentivised clicks.
Download the email marketing case study:
Do you require email marketing expertise? Contact us today!