Archive for the ‘Research Marketing’ Category

Great Sites – Quality Research Panel Audited

Friday, November 30th, 2012

Great Sites Members

An independent panel responder audit was recently carried out by one of Great Sites partners to ascertain the reliability of Great Sites members for research projects.

Both the Australian and New Zealand sites delivered honest and accurate responses to a range of questions in a survey structured to detect low quality paternalist responses.

The survey tested;

  1. Thought Consistency, opposing statements are presented for agreement/disagreement
  2. Answer Consistency, asking the same question in different ways
  3. Top Box responses, checking people are not just ticking the top answer
  4. Speeders, checking speed of survey completion is ‘normal’

Great Sites members complete a range of quality controls during and post signup and complete a full detailed profile and interest survey.

Great Sites offers researchers a trusted panel. More Information

3Di Research Services

Australia: 1300 806 986 or Email
New Zealand :  09 920 1755 or Email

Kiwi’s more confident on winning RWC

Wednesday, July 6th, 2011

Through its own permission database Great Sites, with over 500,000 members we polled the attitude of Australians and New Zealanders towards the Rugby World Cup (RWC), to be held beteween 9 September and 23 October this year.

In Australia, 38% thought Australia would win the Rugby World Cup but in New Zealand this number was a massive 68%. Runner up for Australia was New Zealand, but across the Tasman members believed South Africa to be second most likely to win. Both countries support their national teams and support was around the 85% mark. More people in Australia supported New Zealand than vice versa, these could be  New Zealanders living in Australia.

Around 10% of our NZ members responded that they would attend any of the RWC games, whereas in Australia this was less than 1%. Majority of people (AU: 43%, NZ: 65%) will follow the event on TV. The newspaper was the next most popular medium, followed by online and radio.

When we asked if there should be a limit about players from one country playing for another nation, attitudes were similar: The majority (55%) believes people should only play for their own country,  with only around 20% thinking players should be allowed to switch teams.


Fieldwork was conducted between 1 – 7 July, sample size for Australia was n=665 and for New Zealand n=511. Contact us today to ask about online data collection in Australia and New Zealand. Totals do not add up to 100% because only top 5 choices are shown in graph.

Contact us now on NZ: 09 920 1755 or

Sons spending big for Mother’s Day

Wednesday, May 11th, 2011

A poll by Great Research showed that men were almost twice as likely to spend more than $100 on Mother’s Day as women. A total of 5424 people were surveyed nationwide between 4 and 11 May. Most respondents answered they would spend between $20 and $50 on the occasion. Older age groups were less inclined to spend money, and more likely to answer they would cook or agree with “money can’t buy love, a kiss will do just fine!”


Contact Great Research today to ask about our polling product Ten Second Survey.

NEW : 10 Second Survey

Sunday, April 10th, 2011

Ten Second Survey

This month Great Sites via its research offering Great Research launched a new weekly survey the “Ten Second Survey“.

The survey asks members of the popular portal short topical or interesting questions resulting in one off polls and surveys, which are then published on the site and via social media channels. This activity is part of Great Sites ongoing mission to engage with its members in fun and rewarding ways. Thousands of members have already taken part in these surveys and polls and are rewarded with extra chances to win Great Sites grand prize of $30,000 and additional monthly prizes.

The Ten Second Survey can be utilised by advertisers in a range of innovative ways to meet various marketing objectives. The only rule is that members should be able to read and answer the question(s) in around ten seconds.

Advertiser options are listed below;

1) Poll Campaigns Members are invited to answer a short Great Research poll on a question relevant to the advertisers products or services, the advertiser then sends their solus EDM campaign to the respondents that answered in a certain way. Pricing is typically at a premium CPM rate for each pre-qualified member targeted by the main EDM.

2) Poll Research Marketers and researchers that want quick answers to specific simple questions can use the Ten Second Survey to ask a ‘general population’ normalised panel of members the questions of interest. Its a fast and simple way to get insights into what the people of Australia think about a particular issue. Pricing is typically on a per respondent basis.  (cost per interview)

3) Link Bait Content Generation In the world of SEO (search engine optimisation) links are highly prized as they increase an advertisers sites search engine rankings for desirable keywords. One popular method for generating links is to product interesting and topical articles and blog posts that other sites and blog link to. This viral form of marketing is effective but requires great content.

The Ten Second Survey is one way of quickly generating content that can be published and blogged. Results are broken down by key demographic groups offering additional insights and opertunities to generate catchy headlines. Pricing is normally a fixed price (1,000 respondents is recommend).

To find out more about these options contact 3di.

Examples of invites and survey below;

On site invite - Great ResearchEmail InviteTen Second Survey

Great Research is Hard to Find

Wednesday, March 30th, 2011


Great Research (exclusive to 3di) operates a research panel across Australia, New Zealand and the UK with over 350,000 active members in 2010 (AU=170,000, NZ=126,000 & UK =54,000). The panel is used by market researchers to carryout comprehensive research projects.


Online Sample

Great Research sends out emails to a target group of its members (profile) and invites them to participate in the research project normally an online survey run by the market researcher. A wide range of projects can be accommodated and the exact structure of each research project is devised in consultation with the Great Research Manager. Prize draws are used as an incentive.
Pricing is normally on a CPM (cost per invitation) or Cost per interview (CPI) basis.

These are on-going research projects run at regular sample intervals to help the market research monitor metrics relating to their client over time. Metrics can include things like brand awareness and purchase preference. Monthly monitors are typical with a small sample group of members across defined demographics responding to each sample. Normally the number and constitution of each sample is specified by the researcher. Prize draws are used as an incentive.
Pricing normally on a cost per sample and cost per interview basis with a 12 month contract.

Top Ups
Many clients have access to their own online panel however often they find it is not possible to obtain enough responses from all the demographic groups required by the study. Great Research is then called in to help complete the research project by filling in the gaps. We send research invitations to the missing demographics. A fast turnaround is available to meet the most urgent requests. Prize draws are used as an incentive.
Pricing is normally on a CPM (cost per invitation) basis.

Hosted Interviews (Surveys)
For researchers and direct clients who are interested in a complete outsourced survey, Great Research offers a hosted survey solution where an online survey is created based on questions supplied by the client and invitations sent out to a group of members. The survey results are supplied in an excel spreadsheet along with the demographic profile of each respondent. Prize draws are used as an incentive.
Pricing is normally on a cost per interview basis, question writing available on request.

“The 10 Second Survey”
Every week Great Research sends its members a topical or point of interest poll or survey. The intention is to engage with members in a light hearted but interesting way and to generate stats that can be used to generate catchy public opinion headlines and article. The results are published on the Great Research site but publishing rights are also given to sponsors who use the catchy headlines and articles as “link bait” on their own sites to support their SEO link building strategy. Link baiting is normal managed by First Rate, the search marketing agency in the Q Ltd group. (Q Ltd also owns Great Research). Prize draws are used as an incentive.
Pricing is per “10 second survey” runs for 1 week, includes email invites.

Panel Building
Via its partner, Great Research offers panel and fieldwork providers the ability to build and recruit for panels. TPN offers a comprehensive performance based Lead Generation service that uses multiple channels to drive panel joins. Incentives are usually handled by the client.
Pricing is normally per panel recruit (CPA).

Focus Group Invites
Researchers that are interested in speaking to a select group of people can use Great Research to recruit for their focus groups. Our panel have agreed to be contacted by email, phone and SMS meaning we can invite and remind them of upcoming focus groups they have signed up for. We can target on postal code.
Pricing is normally on a cost per invitation (CPM) or Cost per interview (CPI) basis.

Free Sample Giveaways (IHUT or in-home usage tests)
Fast moving consumer goods or researchers that are interested in feedback from consumers on consumables send their product to our members, and ask them questions after they have used the product. Great Research is in a great position to handle these products because we know what kind of products people use (lifestyle data) and have validated addresses on our members.
Pricing is normally on a cost per invitation (CPM) or Cost per interview (CPI) basis.

Watch and Answer (show TVC and ask questions)
Companies and researchers interested in measuring the effectiveness of their television commercials (TVC) use Great Research to show a TVC to our members and then ask questions about the commercial.
Pricing is based on per completed view basis.

Telephone Surveys (data)
Great Research also collects phone and mobile numbers from its panel members and can provide this data to researchers wishing to carryout phone interviews. Targeted phone number lists are generated using Great Research’s detailed member demographic, interest and intent profile data providing the best possible response rates for the phone interviewer.
Pricing is on a Cost per record basis.

Australia: 1300 806 986 or Email
New Zealand :  09 920 1755 or Email