Archive for the ‘Email Advertising’ Category

Product In Focus: Performance Email

Wednesday, August 24th, 2011
Performance email logo
What is it?
The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.
performance email

Performance email 2

A few example email ad creatives can be found below.

If you do not have creative or a digital agency that can design one for you please contact Marketunited who specialise in creative that converts.



visit Market United at

NEW : 10 Second Survey

Sunday, April 10th, 2011

Ten Second Survey

This month Great Sites via its research offering Great Research launched a new weekly survey the “Ten Second Survey“.

The survey asks members of the popular portal short topical or interesting questions resulting in one off polls and surveys, which are then published on the site and via social media channels. This activity is part of Great Sites ongoing mission to engage with its members in fun and rewarding ways. Thousands of members have already taken part in these surveys and polls and are rewarded with extra chances to win Great Sites grand prize of $30,000 and additional monthly prizes.

The Ten Second Survey can be utilised by advertisers in a range of innovative ways to meet various marketing objectives. The only rule is that members should be able to read and answer the question(s) in around ten seconds.

Advertiser options are listed below;

1) Poll Campaigns Members are invited to answer a short Great Research poll on a question relevant to the advertisers products or services, the advertiser then sends their solus EDM campaign to the respondents that answered in a certain way. Pricing is typically at a premium CPM rate for each pre-qualified member targeted by the main EDM.

2) Poll Research Marketers and researchers that want quick answers to specific simple questions can use the Ten Second Survey to ask a ‘general population’ normalised panel of members the questions of interest. Its a fast and simple way to get insights into what the people of Australia think about a particular issue. Pricing is typically on a per respondent basis.  (cost per interview)

3) Link Bait Content Generation In the world of SEO (search engine optimisation) links are highly prized as they increase an advertisers sites search engine rankings for desirable keywords. One popular method for generating links is to product interesting and topical articles and blog posts that other sites and blog link to. This viral form of marketing is effective but requires great content.

The Ten Second Survey is one way of quickly generating content that can be published and blogged. Results are broken down by key demographic groups offering additional insights and opertunities to generate catchy headlines. Pricing is normally a fixed price (1,000 respondents is recommend).

To find out more about these options contact 3di.

Examples of invites and survey below;

On site invite - Great ResearchEmail InviteTen Second Survey

Top Tips for Effective Emails

Monday, March 14th, 2011


Marketing Mag recently spoke to Jaysen Du Plessis, Head of Great Sites (our exclusive membership portal partner) about trends in email marketing and how  marketers are no longer just competing with other businesses by pushing their agendas via email, but also through strategic social media campaigns.

So, if email is still your marketing tool of choice, take some time to make sure you’re sending out the most effective emails possible by following Jaysen’s advice below:

Is your email subject line compelling?

It’s easy to quickly add a subject line without giving it the thought and attention it deserves. All the work that you have put into the entire email will be worth nothing if you can’t get people to open up the email in the first place. Make your subject interesting and relevant and don’t hesitate to try a few different options to see what gives you the best open rate.

Get the timing of your send right

This will vary depending on who you are targeting and what you are trying to promote but a little testing will reveal when the best time for you to reach your audience is.

If you are trying to reach business recipients, avoid sending emails first thing in the morning; try sending it after they would have deleted all their early morning spam. If you are promoting a weekend event, emailing on Thursday is generally going to be more effective than emailing on a Monday.

Be wary of images being blocked

Blocked images are the bane of every email campaign. If you have chosen to use text embedded into a large image for your campaign, and then this image is blocked, your click through rate is going to be very low!

Images may be blocked for the following reasons

  • - A company’s mail server may be stripping out any images to their employees
  • - Outlook blocks images to help prevent email senders identifying the recipient’s computer
  • - Default setting of a couple of mail clients automatically doesn’t show images until turned on

eg    Gmail and Windows Live Mail

It’s best to design emails that work equally well with images on or off by using normal text as part of your email creative and ensuring this appears above the fold and within a typical outlook preview window.

It is also worth placing a line at the top of your email that asks recipients to add your email address to their address book. Include this message in your opt-in confirmation and in all welcome emails. Another important link to have in an email is to an online version of the email if it cannot be displayed in the email client.

Is your audience sick of your message?

List fatigue can occur when you’re sending your campaigns too frequently and a list becomes tired of hearing from you. The answer is simply to send emails a little less often and with messages that are targeted to the audience.

You don’t have to stop marketing or sending emails, you can simply use different databases to send your message to.

What’s the point? Know your email’s objective

People get so much email on a daily basis, so why should they read yours? People want timely, compelling, and useful content. If they don’t get it, they’ll hit delete. Ascertain what the objective of your email is and keep it in mind so that the email focuses on one single objective – then get the user to click and be taken to your website with a relevant offer.

Avoid making your email too cluttered and confusing and you’ll have a better chance of getting the click throughs you’re after. The objective of most emails is to drive sales revenue, which means the email has one solitary function –guide the email recipient to the website. Once they have landed on the site, it is then the site objective to entice them to buy.

Avoiding the spam filters

So your message is targeted and valid and you can’t understand why your emails are being caught up in spam filters. It’s important to keep these filters in mind when writing your email content as many email newsletter platforms can check your content against various spam criteria. This means you will need to alter your email content if required. Check your email software for your spam rating (different software have different rating systems).

A good tip is to avoid too many capital letters, exclamation marks and spammy phrases like ‘GET IN QUICK’ ‘MAKE MONEY TODAY’.

Top words and symbols to avoid are $,!, %, Win, Free, Cash, Amazing, Discount, Winner.

Fast facts on what makes a good email

  • - File size is under 30Kb (all images are hosted externally)
  • - Envelope information is clear: the recipient knows who has sent it and trust who it is coming  from
  • - Subject line contains the offer details, but excludes spam triggers
  • - Minimal background colour (meaning that it can’t be stripped out of some email clients)
  • - Logo at the top left (no matter how they have their preview window set up – bottom or right,      they know who the email is from)
  • - Consistent navigation (consumers know what to expect when they receive the email and can be  linked straight through to specific areas on the site)
  • - Offer information is clear and at the top
  • - Privacy Policy link at the bottom of the email
  • - Includes opt-out option

Take a look at Jaysen’s Marketing Mag article here

marketing mag logo

Q Ltd launches Great Sites

Thursday, March 10th, 2011

great sites logo

Today our parent company, Q Ltd has  launched a brand new membership website, the first step in the development of a comprehensive online membership portal which will feature an enhanced and expanded offering for members and advertisers.

Great Sites is an expansion of Q Ltd’s original The Great Australian Survey and for it’s 500,000+ members.  The new portal will continue to reveal a range of new features over the coming months .

Members visiting the site will have access to competitions, offers, shopping, entertainment and research surveys. There will be more prizes and a focus on social media integration and engagement with and between members.

Jon Ostler CEO of Q Ltd’s digital asset development division QEDigital said,

“We have seen many rapid changes over the last three years with an increasing number of membership based sites playing in our space as well as the increased use of social media, one day deals and group buying sites by our members. We intend to respond to these changes to further position ourselves as leaders within the media space.”

Great Sites will offer improved options for advertisers including enhanced marketing data verification and quality controls, more members to target, higher response rates and additional contemporary advertising options including advanced targeting, co-registration and various research services.

The new portal  is based on a .NET CMS (content management system) and CRM (customer relationship management) platform which will support rapid development of new capabilities in response to rapidly evolving member requirements and online behaviours.

Q Ltd has also launched versions of GreatSites in the UK and New Zealand which will be available for advertising, affiliate and research opportunities from the 3di team.

contact us for more information on

1300 806 986 or

Demand for email increases in line with growth of digital advertising for 2011

Wednesday, March 9th, 2011


The growth of digital advertising is estimated to continue to throughout 2011, industry forecasts have advertising within display media set to grow at between 15-18% year/year, to a level of $800M for 2011.

This is supported by the recently released estimates for the Future of Digital Advertising by PWC – IAB, predicting Digital and TV (free to air) will be on parity at $3.8billion in 2014.

Demand for targeted media is at an all time high, but as the options for targeting improve for larger publishers, they continue to struggle to offer true targeting. Website publishers are often left with technology driven targeting promises to try to sell to advertisers.

Technology that analysis masses of user data to try to deliver targeted banner advertisements based on users browsing history (behaviour) or against the very minimum details user may have completed as a member registration process.

This is VERY basic targeting, when do you remember a banner ad that is relevant to your interest?

For as long as there has been the internet there has been email advertising. In fact since the beginning of connectivity, email remains as the most popular activity across all internet users, yes bigger than Search!

More than 90% of Internet users between 18 and 72 said they send and receive email, making it the top online activity just ahead of search engines, & The number of marketing emails sent by U.S. retailers and wholesalers this year will hit 158 billion and grow 63% to 258 billion in 2013.

- Forrester’s c/o 2011.

Currently demand for email advertising is far outstripping banner advertising, and we put this down to emails’ targeting capabilities, but targeting is not emails only benefit. Below are listed the key benefits of email as a advertising media.


  • Targeted Media– a stand out benefit when compared to banner advertising. Members join a database completing details in relevant to themselves. The most basic information captured is Name/ Sex/ Age and location. More detailed databases are asking up to 200 profile questions, on consumer behaviour, what they are interests. The best part is that consumers a granting their Permission to use this data to receive relevant offers. This rich information allows marketers the ability to send campaigns to a highly targeted member who is anticipating receiving offers.
  • Permission Marketing is an emerging marketing term on the verge of becoming mainstream. Consumers grant their permission to receive information based on the details they have entered during a registration process. The Spam Act 2003 requires consumer permission to be granted for email marketing. Once permission is granted communication is anticipated by the consumer and as a result campaigns consistently achieve very high response rates. Permission is a form of Pull Marketing.
  • Pull marketing – next to search marketing, permission marketing is the only other true form of Pull marketing. Consumers have a desire for information on their interests and offers based on their profile – targeted offers. Permission reduces clutter to consumers; marketers should be respecting the consumer’s request (permission) and moving from Push marketing to Pull Marketing. Stop shouting to try to be heard, listen as there are captive audiences wanting information, in their require timing and at their personal volume levels. What is to be received and how often
  • Reach and usage – email is the most widely used application on the internet – 90% of all people accessing the internet have an email account*. 35% of people surveyed checked their emails as one of the first activities each morning, 45% check their email at least 3 times per day and 70% have multiple email addresses. Email is a big part of everyday life! Email for marketing has mass reach possibilities. 3di’s email network provides access to over 5.2 million permisssioned members across b2b and b2c
  • Personal – the direct nature of email (delivered straight into the consumer’s inbox) allows a powerful opportunity for brands to build a one to one (1-1) relationship with current and perspective customers. The simple use of addressing the message with the recipient’s first name is a great way to start building this relationship. This is made possible via basic HTML coding within the email creative pulling information off the database.

E.g. Dear {member_firstname}


  • Impactful and responsive – 100% share of voice is the term used by media planners/buyers. Email is a advertising opportunity with no clutter. Direct into a consumer’s inbox, 100% share of voice, full page add, targeted and anticipated recipients’ generates high responses.

Below are some industry response rates by medium:

Display medium Average Response Rates

Banner ads – website 0.05%
Direct Mail – 3rd party list 1.0%
Direct Mail – in house list 1.5%
Email – in house list 2.0%
Email – 3rd party non -incentivised 5.0%
Email – 3rd party incentivised 15.0%

Source: Email and banner estimates via tracking technology utilised by 3di- DREAM mail (Epsilon), TPN for publishers (OpenX), Direct mail based on customer input

  • Timely – broadcasting an email can be timed to generate the highest response. Technology allows the choice of time of day and day of week for each campaign broadcast. The recommendation for highest response when broadcasting a campaign is based on generic consumer behaviour for the target audience. Across the board Tuesday at 11am yields the highest Reponses. Monday is normally jammed with admin that needs specific attention, but it is also well know for sickies and long weekends. 11am because generally people have got through deleting of overnight unwanted emails, and chats about the night before and are well into their working day. Response rates for emails opened are measured by the minutes/second with 60% of all responses received within the first 24hrs. Friday afternoons are perfect for competitions as most people are so anticipating the weekend they will respond to anything and complete a lot of details in entry forms
  • Social – we track a very high “Like” share with a friend element of majority of email campaigns, due to the tight targeting and offer relevance members will share with friends. We have experienced as high as 20% pass along rates for campaigns, with these views as a bonus to marketers – courtesy of happy members. We recommend the inclusion of links to facebook as standard within email campaigns allowing members to “Like” and post to friends the offer they have just received

facebook post to profile

  • Cost effective and environmentally friendly – it has dawned on me that this key benefit is the last on the list, however by no means should be last, in fact a key decision in all marketing planning is cost effectiveness. Compared to traditional direct marketing – Mailing, email rains supreme on the carbon footprint – No mass printing, no envelops, no stuffing no mailing house, and no stamps required. Email campaigns do come at a cost but truly a fraction of DM campaigns.

3di has been at the forefront of email sales, since 2000, offering clients access to AU’s premium permission databases. Start a conversation with one of our experts and we will be able to discuss your requirements and create a highly responsive campaign for your next media campaign.

By Mark Halstead, Head of Media, 3dinteractive


VidMail The next generation video marketing tool

Friday, February 25th, 2011

Below is an example of one of our recent Vidmail campaigns for Movie Extra

Click here to view video

Click here to view video

Don Draper, the biggest ad man and ladies man in the business. As Don makes the plays in the boardroom and the bedroom, he struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels.

Don’t miss this provocative drama series revealing the lives of the ruthlessly competitive men and women of Madison Avenue advertising in the 1960s.

Winner of 2 Golden Globe® Awards and Nominated for 16 EMMY® Awards. Commences 9.30pm sundays from September 14. Encores Wednesday 8.30pm
Original and exclusive to Movie Extra Available on: Optus, Austar, SelectTv and Foxtel

Video Email 101’s

What is VidMail?

Vidmail marketing is a commonly used name for the streaming of dynamic content in the body of an email, to communicate a consistent, interactive message to a target market. Vidmail eliminates the need for large attachments when dealing with rich media and can be streamed direct to the user.

What are the benefits?

  • Simple: Vidmail is a simple way of communicating action packed or detailed information to your audience, by streaming direct it also eliminates the need for heavy and annoying downloads.
  • Engaging: Hold your consumer’s attention for longer, a recent Horowitz Associates report (Broadband Content and Service) indicates there is a strong trend that viewers are willing to watch longer video content, as long as it’s interesting. Stop thinking in terms of TV ad spots for your advertising. Entertain and inform viewers about your products or services and get them involved with interactive content alongside your video.
  • Dynamic: Why send a boring, standard email when you can send rich media full of interactivity? With dynamic content you have the opportunity to provide a dialogue with users. The ability to increase the depth of your message adds another dimension to your content.
  • Brand exposure: Expand your brand experience from that of just copy and images, let your user truly experience your brand proposition through video along with features such as sound, animation and effects.

What does it mean for the Marketing Mix?

Coupled with the ability to drive direct response and gather deep insight into performance, video is taking a powerful new role in the marketing mix. “
“Case in point: We’ve been working with dozens of local publishers who have incorporated video into their standard 300×250 display ad packages.” In our case, here at Global Video Tech, our standard is a 640 X 480 large format video with extremely high quality, no downloading and never pauses to “buffer”. Let your prospects REALLY see what you have to offer.
“Advertisers are seeing measurable performance results that exceed what they expected if they were running regular display ads. Beyond click-through rates and possibly conversion data, advertisers are seeing a new set of metrics emerge: Video ads offer brand exposure (we’ve seen video ads run that are longer than two minutes) Note: Our sample streaming video email is 22 minutes long and plays immediately – no downloading required; video ad interaction (repeat plays, sharing, expanding the player); measurable engagement (play through, exit point); and conversion (lead generation, clicks). “
“Advertisers take this data and turn it into insights on how effective their creative is: How many leads am I getting and when in the video do they occur? How much are viewers watching? When in the video do they abandon watching my video ad?” Global Video Tech has provided these capabilities, and many others, to our customers since day one.

Video in email represents new revenue opportunities and click-through optimization for email marketers, coupled with the ability to drive direct response and gather deep insight into performance, video is taking a powerful new role in the marketing mix.

How does it perform?

Advertisers are seeing measurable performance results that exceed what they expected if they were running regular display ads. Beyond click-through rates and possibly conversion data, advertisers are seeing a new set of metrics emerge: Video ads offer brand exposure ; measurable engagement (play through, exit point); and conversion (lead generation, clicks).

Fact: Video in Email can increase click through rates by as much as 2 – 3X
Assessing Video Email Opportunities, Forrester Research).

For more information on Vidmail and it’s capabilities, get in touch with the team.

TPN – Where will my ads appear?

Thursday, September 16th, 2010

tpn listTPN operates across a network of 200 diverse quality websites and email lists focussing on local and domains.

Because TPN manages the remnant inventory of its publisher clients it is sensitive not to undercut their premium CPM advertising offerings and so placement on any particular site cannot be guaranteed via TPN. However TPN is also sensitive to the needs of advertisers to know where their campaigns will run. To support this need TPN provides a list of sites that an advertisers campaign could run on and TPN will only run campaigns on the sites listed all of which are either IASH Standard and Recommended IASH Optional class sites. (TPN Code of Conduct)

Sites your TPN campaign could appear on (PDF)

(last updated: 16 sept 2010)