Things get digital down in Melbourne

photoWe’re at the Digital Media & Marketing Summit seeing a great turn out for the premier Melbourne event. So good to catch up with our clients here and get the very latest on trends developing in the digital marketing sphere.

Delegates are loving our new digital promotions platform Great Promotions we’ve got them queueing up 5 deep!

We’ve got them playing GoforGold an instant win swim competition that lets you pick a trifecta to win a prize. There are many more promotional games that we can offer:

 - rank & win

 - scratchies

 - sports picking

 - trivia

and we can also deliver bespoke interactive games along with end to end campaign managementincluding all of the legal requirements and prize fulfillment.

We partnerted with Sanitarium to create an interactive digital promotion for their loved Weet-Bix brand. We combined the drivers of a unique code in pack, instant win prize allocation and engaging interface to create a robust and secure but fun and interactive promotion.

The confidence in the platform meant that all effort could be focused on creative – ‘Cricket Town’. the promotion was a great success with over 100000 entrants – an astounding 18% increase on the previous year.

This made it the most successful non TV promotion run by Sanitarium’s iconic brand.

If you want to see them queueing 5 deep at your trade stand or want an astounding increase in response rates on your next B2C promotion, the get in touch for more details.

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